Welcome to the archive section for the 2010 competition winners. To see the full list of finalists and a selection of their work, please download the commemorative catalogue.
All of the category and prize winners for 2010 are listed below with links to their work, their description of their work and the judges comments.
Winner 2010: Matt Drury - Northumbria University
Entry name: Lindisfarne Gospels Museum
Students description of work: "For our major studio project, we were asked to design a museum on Holy Island, Northumbria. This museum would house the Lindisfarne Gospels in the place of their creation, and make them available for viewing by the public.
The museum is a modern-day education centre which will house both permanent and travelling exhibitions, with the Gospels providing the focus of the scheme. The nature of the exhibits and how these spaces are used will need to be thoroughly developed as we progressed the project.
Time on holy island is defined by the cyclical nature of the tide, which cuts off the Island from the main land so my museum explores the intertidal zone between low tide and high tide, and the fierce sea beyond. Accessible at low tide, the museum provides a pilgrimage, stretching out across the hostile landscape and into the horizon. It becomes isolated and cut off at high tide, capitulating to the crashing waves and sea. Rock form vessels do not try to resist the tide - but surrender to it, surfing and shifting in the shingle through time, providing permanent markers in the littoral zone. Man made ‘islands’ in the off shore provide retreats for contemplation and solitude, referencing the life of St. Cuthbert. Fresh water mussels and marine life cling to the rocks and vessel walls at low tide, allowing them to be gathered and collected by local farmers for retreat occupants. A boat house lies on the breakers at the edge of the North Sea, providing access from the land to remote sea retreats, echoing the journey of the ionic monks.
The museum provides a prominent marker in the landscape from land and sea, creating a constant, in an area of variable tidal conditions."
Entry files:
1) Entry (PDF)
Judges comments: "Gospel Museum Cycles of tide and time inspired the poetry of this spirited scheme. Having visited Holy Island I could see that this beautifully presented scheme has grown out of this place and profound purpose. The hollow stones would amplify the experience the fluctuating sea brings to this special place. The Gospel Museum is outlandish enough to inspire and real enough to conjure an elaborate experience being foretold."
Judge: Mike Tonkin
To view all of the finalists in this category, please download the competitions 2010 commemorative catalogue by clicking here.
Winner 2010: Danielle Fletcher - University of Huddersfield
Entry name:All Saint's Menswear Autumn/Winter 2010
Students description of work: "The project requirements were to complete a sketchbook, mood-board, customer-board, design development sheets and a final presentation board of a mini-collection for All Saints Menswear, showing research and development into the label.
All Saints menswear is edgy, streetwise and design conscious at the same time as being sophisticated. It has a real rock and roll edge to it, but its fabrics always have a luxurious feel of quality. The stitch detail and construction is very exciting, distinct and creative, and everything about the label is part of an overall story with great attention given to store atmosphere and garment design.
The aims of the project were to experience designing for a specific market area within constraints; we had to analyse research material and promote a creative enquiry to design problems.
I began my research by studying All Saints garments, looking closely at construction and details such as stitching and pockets. I also recognised the continuous colour pallet of dark red, blue, grey and black, which runs throughout all garments in All Saints Menswear. All Saints are known for their controversial t-shirt prints with connotations such as death and religion. I decided to research into this area of design looking at art movements which portrayed death and time, such as Memento Moriâ and Vanitasâ, creating my own illustrations and approach to All Saints t-shirt prints and allowing me to progress in design development and utilise appropriate research.
My final presentation board of my mini-collection portrays my understanding and development from research to design, through construction, print, textile, stitching, design details and colour pallet."
Entry files:
1) Entry (PDF)
Judges comments: Awaiting reciept.
Judge: Christopher Bailey
To view all of the finalists in this category, please download the competitions 2010 commemorative catalogue by clicking here.
Winner 2010: Adam Georgiou - Staffordshire University
Entry name: Spode
Students description of work: "My task was to produce a short non-fiction film of 3-5 minutes in length. The brief was open to produce any type of non-fiction film.
This short film in an inside look into the once great Pottery Factory Spode in Stoke-on-Trent. Only two years ago was it a fully producing factory, it is now a degrading empty shell. With over 200 years of history the factory is a mournful sight, hidden away behind closed gates.
The film was shot predominantly freehand, resting on objects where possible. It was shot in HD 720p 25fps across a period of 2 days. Edited using Final Cut Pro and graded using Apple Colour.
This film became a personal project for me as I come from Stoke-on-Trent and I’ve watched many of the old Pot Banks close down, but never actually got chance to see one on the inside. Spode was once a worldwide brand and I wanted to take the opportunity to show people what it had become."
Entry files:
1) Entry on Vimeo
Judges comments: " This film does something very rare and beautiful , it has a light touch, it shows us something it has found and lets us fill in the gaps. Unpretentious and eloquent this film stays in the memory because you have been invited to think about the subject."
Judge: Sarah Cox
To view all of the finalists in this category, please download the competitions 2010 commemorative catalogue by clicking here.
Winner 2009: Sebastian Hepplewhite - Sheffield Hallam University
Entry name: Stoked
Students description of work: "A self directed brief exploring the retro 1950s and 1960s surf aesthetic during the surfing boom period in California.
I created a fictional surf film festival, “Stoked”, which would take place on the beach of the surf capital of the United Kingdom, Newquay.
Stoked celebrates classic pioneer surf films from the 1950s and 1960s. I explored the distressed surf culture aesthetic through the use of a wide range of textures, from wallpaper to denim, and the resulting collages are relief mono prints of the textures. The images chosen for each screen printed advertisement poster are ones which I feel best represent the films. The imagery on the popcorn box is focusing on the White Horses within a wave whilst adorning to the retro textured identity I created for the festival."
Entry files:
1) Entry (PDF)
Judges comments: Awaiting reciept.
Judge: Graeme Wilson
To view all of the finalists in this category, please download the competitions 2010 commemorative catalogue by clicking here.
Winner 2010: Jake Lockett - University of Lincoln
Entry name: Desecration of Nature
Students description of work: "This piece is part of a self directed project in which I wanted to explore and offer a reinterpretation of philosophies and non-religious concepts using religion-influenced iconography. Throughout history, cultures have fashioned gods that represent their understanding of their place in the world. Exploring this apparent psychological need to create objects of worship I have rendered a series of deities to personify some key philosophical and scientific concepts that fit within the modern paradigm of scepticism and reason."
Entry files:
1) Entry (PDF)
Judges comments: Awaiting reciept.
Judge: Frazer Hudson
To view all of the finalists in this category, please download the competitions 2010 commemorative catalogue by clicking here.
Winner 2010: James Lashmar - University of Huddersfield
Entry name: IP-2-LED
Students description of work: "IP-2-LED essentially generates 10 different ip addresss in binary. After the 10th ip is displayed in binary it is then displayed via a number sequence."
Entry files:
1) Entry via weblink
Judges comments: "..."
Judge: Joe Gilmore
To view all of the finalists in this category, please download the competitions 2010 commemorative catalogue by clicking here.
Winner 2010: Filippa Dobson - Leeds College of Art & Design
Entry name: And she married a whale
Students description of work: "‘And she married a whale’ is the self-determined brief for an elegy, or series of visual poetry, celebrating the life cycle. The journey began with a ritual to return a whale vertebra found on the beach at Sumburgh Head, Shetland Isles to the sea at Whitby, North Yorkshire. The whalebone was weathered and pitted with its edges broken by the action of the sea and was possibly a relic of the 19th century Shetland whaling industry. The ritual mimicked the migratory pattern of the Right Whales, which journey south from Greenland past Shetland and the North Yorkshire Coast.
In turn, Whitby Whalers stopped at Shetland for provisions and men en route to the Greenland hunting grounds. The first photograph is titled ‘Wings of Desire’ with a nod to Wim Wenders 1987 film and the seven deadly sins. (Desire is one of the seven).
The meditation continued in the studio with the casting of the surfaces of the whalebone with fired and unfired earthenware (stoneware) and bone china slip. The second photograph ‘Cliff-fall’ echoes the land formation at Whitby. A key question asked by my tutor Stephen Felmingham was whether I was exploring the whales memory or my memory. I didn’t know. However, I suffered burst fractures to my spine in an accident in 2001. I knew that I empathized somehow with the whale and was seeking a kind of spiritual connection.
The third photograph ‘North Sea’ is a photograph of a projection of video film of the North Sea at Whitby onto an unfired cast. The final photograph and title piece is ‘And she married a whale’ a photograph of a projection of video film of the whalebone at Whitby projected onto a cast, which was then video filmed again and projected onto the back wall of the studio between two open windows (the lights of Leeds are seen behind). I then remembered the Celtic Sheltand mythology of the sea-maidens who emerge from the sea and marry on land before returning to the sea and leaving their children and husbands behind. In a reverse of this fable I decided to name the series of photographs ‘And she married a whale’.
I had my title for the series.
In the summer I will complete the elegy and life cycle by taking at least one of the casts to Sumburgh Head and returning the memory to the sea. The casts are designed to be environmentally friendly and will break down and dissolve over time."
Entry files:
1) Entry (PDF)
Judges comments: Awaiting reciept.
Judge: Corrine Silva
To view all of the finalists in this category, please download the competitions 2010 commemorative catalogue by clicking here.
Winner 2010: Patrick Stevenson-Keating - University of Dundee
Entry name: The Pirate Radio
Students description of work: "The Pirate Radio is a throw back to the times when listening to the radio was a remarkable act enjoyed by all. It promotes a more thoughtful approach to using and listening to the radio. It transforms the idea of the radio being a passive product.
Simple, understated and intriguing, it examines the fascinating features of radio usually taken for granted. By allowing the consumer to co-design the radio, it entices them to explore the interactions of volume, tuning, on/off and receiving signal, in a creative way.
Let the Pirate Radio adapt to its surroundings, evolving with your imagination. Use a fork to tune it, a key to turn it on, use anything you have to control your radio, depending on your environment.
The Pirate Radio will forever alter how you listen to the radio."
Entry files:
1) Entry (PDF)
Judges comments: "..."
Judge: Ab Rogers
To view all of the finalists in this category, please download the competitions 2010 commemorative catalogue by clicking here.
Winner 2010: Liam Wells - Hull College
Entry name:A Second Glance | Kinetic Type
Students description of work: "In our brief we were asked to investigate creative typography. I was asked to illustrate, by whatever means I felt appropriate, a song, story or movie. I chose to experiment with type animation.
I feel that animation is the best media with which to express my own creative ideas. It has opened more new possibilities in terms of expressive and dynamic layout than I could ever have hoped to explore using static type alone."
Entry files:
1) Entry on Youtube
Judges comments: "..."
Judge: Wayne Hemmingway
To view all of the finalists in this category, please download the competitions 2010 commemorative catalogue by clicking here.
Winner 2010: Reuben Houfe - University of Huddersfield
Entry name: Design Out Crime
Students description of work: "This motion graphics piece is a response to a D&AD brief set by Alliance Against Crime. The brief was to use animation to illustrate how good design can be used to effectively reduce crime. More specifically it wasn't to pigeon hole one industry or use complicated jargon, but instead stand out and be effective. The animation is to appeal to a diverse audience from business leaders and law enforcers to the creative community such as practitioners and tutors. It was also to be set in a friendly, expert and concise tone of voice. The writing, animation, directing and sound was all done by myself. I was able to get the narrative to be read out by Sally Bowman from bbc.co.uk, editor for Inside Out and The Politics Show."
Entry files:
1) Entry on Youtube
Judges comments: “...”
Judge: Ian Thompson
To view all of the finalists in this category, please download the competitions 2010 commemorative catalogue by clicking here.
North Inspired Prize
Winner 2010: Christie Burland-Upton - University of Lincoln
Entry name:Environmental typography: The Barnsley Anthem
Students description of work: "What makes a place memorable? The main factors consist of history, traditions, reputations and accent. When faced the challenge of working with type within a related environment, these are the factors I considered, in order to make the type connect with its chosen environment, as well as to engage an audience.
I tackled two main areas to research; how typography has been used in the environment (specifically how the type picks up on key aspects of the place) and also research into environments themselves, what places stand out as being interesting and why? During my research I remembered home. Whilst being at university and being able to look at Barnsley from a new perspective, I have grown to realise how significant the town is and how many reputations and traditions it has built up.
Two major aspects of Barnsley are the strong accent, and the fame it holds for its coal mining history. Further research and a conversation with my grandfather (Barnsley folk singer) led me to the Barnsley Anthem, a passionate and emotive song that many of the second generation remember but seems to have died out in the last couple of decades.
I produced a record sleeve containing the song and an oversized booklet that relives the exhibition through photography. This extends the idea of celebration, allowing the experience to last, be shared and remembered, whilst the vinyl record ties together the worn and imperfect nature of both the song."
Entry files:
1) Entry (PDF)
Judges comments: Awaiting reciept.
Judge: TBC
To view all of the finalists in this category, please download the competitions 2010 commemorative catalogue by clicking here.
Winner 2010: Adam Georgiou - Staffordshire University
Entry name: Spode
Judges comments: Awaiting reciept.
Judge: Wayne Hemingway
To view all of the finalists in this category, please download the competitions 2010 commemorative catalogue by clicking here.
Architectural Design Winner
Fashion Design Winner
Film & Animation Winner
Graphic Design Winner
Illustration Winner
Interactive Media Winner
Photography Winner
Product Design Winner
Young Northern Designer
Thompson Real World Prize
North Inspired Prize
Maurice Miller Design Champion
2007 winners archive
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2010 winners archive
2010 winners catalogue